NW: How long did it take to go from idea to fruition?
BJ: It was an arduous task. It took a few trips to Asia. I went to the Taiwan bike show which was a real eye opener. From that, going to different manufacturers, it was hard, pleading my case and trying to get things in such small quantities. It made getting things get off the ground very difficult. Then trying to find a company you could be quite hands on with, and be involved with the R and D and the development of the bike as much as I could. I was learning a lot about carbon fibre, and how to manufacture a bike, and the differences between carbon fibres and resins. I was quite particular with what I wanted to achieve and with the outcome of the bike.
Then trying to find a company you could be quite hands on with, and be involved with the R and D and the development of the bike as much as I could.
NW: I guess in a era now with so many people talking about Carbon frames, and getting Carbon Framesets from Taiwan, it really important to separate yourself from that market. I guess you do this through your own input and your own design features around the bike rather then relying upon stock framesets landing then getting them painted up yourself and calling it a bike company.
BJ: Yeah exactly. There is a huge difference. Just because it is carbon, doesn't make it good. The whole manufacturing process and how carbon fibre is laid and the whole moulding process is incredibly important regarding stiffness and how you can manipulate the carbon fibre to suit your desired design outcomes. Yeah there is a big difference between just your basic carbon frame and we have tried to demonstrate that. The carbon we have used is the most expensive carbon that you can buy, whereas a lot of other company's to reduce costs have used different carbon fibre, but I wanted to produce the best bike we possibly could.