We have always carried a range of cycling shoes at The Pedaler. Our cycling Podiatry background makes it perfect for us to help riders understand which shoes work best for them. Initially we carried a range of brands however we now carry only Lake cycling shoes. Why? Read on.
Lake have been around for almost 40 years. As it is with many shoe brands, the fortunes of the company fluctuate largely depending upon the latest and most contemporary options that become available. Lake has been at the forefront of shoe technology for some time investing in a suite of functional and occasionally wacky options. Despite the full range of options available, some of the shoes lacked the aesthetic appeal of their rivals. This has all changed now with a fantastic custom shoe range to choose from and a standard range that now looks the business whilst remaining true to their core values - providing shoes that make you comfortable and well fitted.
Importantly for us the Lake range pretty much covers the entire spectrum of foot types within its catalogue which is quite rare amongst cycling shoe brands. We often recommend certain brands for narrow feet or wider feet, or those with unusual toe shapes however Lake can pretty much cover the lot. As a clinician, it makes it a lot easier knowing that we are going to get a quality solution every time.
It doesn’t mean that at a shoe fitting appointment we might not recommend a different brand from another retailer, or advise a patient to stick with the option they have used previously again, however we can recommend a Lake option if necessary and be confident we won’t have issues.
Another benefit of Lake is they fit our cycling orthotics (COBRA9) perfectly as well. It’s a huge bonus working easily with a shoe to provide the best and most comprehensive option as required by each client.
Finally, the guys behind the product are super helpful and agreeable. We have worked with the parent company to create cool custom options and fit up entire teams with rock solid shoes. We also liaise with Lake USA as required to discuss tricky fitting options. If they’re not in stock, they will source them for us as quickly as possible.
All our shoe fitting options are done via appointment to ensure we can allocate the appropriate time and resources to get the outcome we all want. We will often fit the shoes when they arrive (the range is enormous and carrying all the shoes virtually impossible) on the bike to ensure comfort is felt where it’s needed most. If required we will also then fit our prescription orthotics or ‘off the shelf’ COBRA9 devices to ensure the whole foot to pedal junction is dialled in.
If you want comfort, support or just a pair of properly unique shoes then make a time to get your feet sorted!