It's December, and now is the right time to make sure you have received the best value from your amazing health insurance. If you haven't been to see us this year, need a quick orthotic review or body tune up, now is the time to get it done. With most health insurers resetting on January 1, make sure you don't waste your benefits.
Contact us now to make an appointment. Get ready for 2017!
Jordan Kerby, The hard egg.
words Josh Prete
The Pedaler is pleased to announce that Jordan Kerby has joined our team as Head Coach. He is available to support anyone and everyone in reaching their cycling goals. I want to take this opportunity to introduce Jordan in the way that I have known him, because I think he has an incredible story.
Since under 15s, Jordan and I have been racing together. We grew up with a talented bunch of emerging cyclists, a lot of whom have gone on to do incredible things in their cycling careers. Within Queensland and in our age group we had Jordan, Michael Hepburn and Jay McCarthy. Further afield there was the likes of Rohan Dennis, Luke Durbridge, Damien Howson and Lachlan Morton to try to compete against. Then there were the ones who fell through the cracks, guys who at some point were flogging everyone senseless. Dale Parker and Thomas Richards. These guys were seriously strong and tore us to pieces. Looking back, they serve as a reminder that talent alone is not enough without being mixed with a healthy dose of persistence. Jordan from an early age was obviously talented, and as his career progressed he also proved how persistent he is.
YOUNG TALENT
Raised in Hervey Bay, Jordan's first big result was a podium position (first or second) at the Under 15 national time trial championships held at Yandina, Queensland. The time trial is always an indication of talent in its purest form. From the get go he was proving himself as one of the best of his age. As we all progressed through the age categories, there was not a year where his results or determination waned.
Jordan represented Australia for two years in the under 19 age category. In his first year it was on the road, and then the second year he represented Australia on the track. I remember thinking at the time that this was the path taken by many riders who were going to make it in the sport. Michael Hepburn had done the same 2 years before, and come out of it with a world championship in the 3000m pursuit and a world record as well. Jordan was headed in the same direction. He finished his junior years in the sport with a rainbow jersey in both the teams pursuit and the points race. Unfortunately, success at the under 19 level does not always guarantee you a career in the sport.
THE DEEP END
In Jordan’s first year as an Under 23 he was very much thrown in the deep end of the sport. As is the case with the best of the best under 19 cyclists in Australia, he secured a spot on the highly sought after Jayco-AIS team. The Australian under 23 program was, and still is, one of the best development pathways for cyclists in the world. While I was in Europe, my under 23 European team mates spoke of the Jayco guys like they were a level above the rest, and they absolutely were. The strength of this squad related to both their ability, and the management of the opportunities that the team created. Europe though is an unforgiving place for a rider of Jordan's mould, especially in Italy, where he was based at the time. Jordan is a time trial specialist first and foremost. He is bigger and more powerful than most, and not suited to the style of races that he was racing. It was a stark contrast to the velodrome where his previous season was based.
THE EGGS THAT DON’T CRACK
One of the more frequently employed analogies regarding the success of young cyclists in the sport is - “throw all your eggs against a wall and keep the ones that don't crack”. Jordan was repeatedly thrown against the wall over the next 2 years. After not performing in Europe his first year of under 23s, he was demoted to an Australian based AIS team for his second. This demotion and the years that followed are in my eyes, when Jordan really became a hard egg.
He bounced back from the set back that was being sent back to Australia to have a consistent year in Australia and Asia. His success caught the eye of another European based team, Christina Watches. It was a slightly infamous team, based around rebuilding the career of the tour rider Michael Rasmussen. Nonetheless, it was a way back to Europe with a solid racing calendar in hand. It also appeared to be a well managed and driven team. This new contract gave Jordan motivation to keep pushing himself.
In the 2012-2013 summer Jordan trained like an absolute animal. He did not leave anything to chance and came out swinging once the season began. Jordan won the prologue in the Jayco Herald Sun Tour, and a week later won the under 23 Australian National Road Cycling Championships. This result was hugely important for his palmares, but also demonstrated he was able to get the better of many riders who had left him in the dust 12 months earlier. Soon after this result, he was rewarded with a spot on the highly sought after Uni-SA team for the Tour Down Under. This was Jordan’s first race at the highest level of the sport and he did not disappoint. He came away from the tour with a day in the King of the Mountains Jersey and got stuck in at every chance.
After such a strong start to the year, the remainder of the season turned into yet another European nightmare for Jordan. An inconsistent racing calendar, paired with miscommunication and mismanagement by both parties meant that it was another year spent in the racing wilderness. Regardless of this, his early season form and proven resilience, led to a contract with Drapac Professional Cycling, who were to going to be Pro Continental the next year.
A PROFESSIONAL
With the hope of a new team and new opportunities, Jordan was able to pull himself out of the fog of disappointment that was his experience at Christina Watches and once again train strongly in anticipation of the new season. He replicated his performance at the National Championships from the previous year and claimed another green and gold jersey. This time in his strongest discipline, the time trial. The next two years with Drapac were an enormously busy time. Jordan raced extensively against the strongest riders possible. He was now a professional cyclist, based in Girona, and racing around the world.
With the merger of Cannondale and Drapac for the 2017 season a lot of talented cyclist’s found themselves in a tough situation. They had to decide whether to spend a year dropping back to the continental level and hoping that they could step back up the next year, or whether they should look to begin a career outside of cycling. Unfortunately, Jordan missed out on one of the prize spots on the new team's roster. However this is not the end of Jordan’s cycling career. It instead marks the next chapter. He will still race and he will still take no prisoners at Muz. However, it is also the right time to make the most of his vast level of experience and grow his career helping others through his coaching. We are privileged to have him on our team at The Pedaler.
Jordan is the hardest worker I know on the bike and meticulous in his preparation for a race. He knows what it takes to get to the best out of yourself. With his experience in the world of cycling, and the support of the numerous health professionals already based at The Pedaler, Jordan will be a coach who can steer anyone towards any goal they are chasing.
Over the last few years we noticed this bespoke brand emerging out of Melbourne with the cool stylised art emblazoned on Italian kits. The company consists of brothers Hal and Ray, and their father James. Each member of the family brings a different strength to the brand. See more of their back story here.
All the designs look and feel like the alleyways and boards of Melbourne's Cycling Landscape. The vivid colours and powerful designs are both visually striking and instantly iconic. In a rare departure from the common design process in cycling apparel, every design and detail is hand drawn. The core art based around tattoo motifs look clean but become mesmerising when compiled into an overall design.
With The Pedaler's permanent and ongoing influence from Attaquer emanating out of Sydney, Hunter Bros, provides instead a tasty insight into the Melbourne cycling culture for the kit hungry Brisbane masses.
We will have a strong and diverse range including the recently released Daggers Ltd Ed Kit. We will have no holds, no Laybys and no discounts on this range. 10 days only for a start. Drop in, give us your feedback and taste the happy, Michael. Taste the happy.
Dave Edwards is known to many in South East Queensland for his immense strength on the bike, and his affable personality off it. He comes across as a casual guy without too many cares who just loves to be outdoors riding, chatting and getting on with life. His recent travels to Rio for the Paralympics would be one of Daves career highlights, and underline the immense talent of this Atherton native.
Unfortunately, Dave also knows the lowest of lows, losing his mother to suicide in 2014. This has been the catalyst for taking on the epic journey from Brisbane, back to his home town of Atherton for a cathartic journey raising awareness and funds around mental health and suicide prevention. Given the lack of attention this area of health has seen in the past, it is wonderful to see so much action in this space recently. The recent documentary from Black Sheep 'The Man Ride' is another excellent example of quality endeavours coming out of the cycling community. As a good friend of The Pedaler, we brought Dave in to elaborate on his journey north.
The Pedaler: Hi mate, thanks for the brews.
Dave Edwards: All good.
TP: So you've got a big ride coming up mate. How far are you going?
DE: On google maps it says 1700 kilometres, but that's straight up the highway, but with my route, it will be closer to 2000 kilometres. I'd be happy if it's 2000 kilometres.
TP: Gee, 2000 kilometres. In how long?
DE: In 10 days.
TP: Is that set in stone? Does it have to be 10 days or can you fluctuate?
DE: Nah, it has to be 10 days. I've set myself a deadline.
TP: Do you have preselected locations you have set out to stay along the way?
DE: Yeah, it's quite structured. It all started at the start of this year where I said I wanted to do this ride A lot of people have done it before, but I wanted to set this in motion and then to make it easier, set some places along the way. So obviously Brisbane, Noosa, Maryborough, Miriam Vale, which is a random little town.
TP: Old Miriam Vale - great crab sandwiches mate.
DE: Yeah (laughs), But still that's going via Gladstone, Bundaberg, up to Rocky (Rockhampton). Then, Mackay, Airlee Beach, Townsville, Cardwell, Cairns and then Atherton.
TP: Jeebus. I get the impression you've got friends in quite a few of these ports though?
DE: Yeah well, I grew up in Atherton Tablelands so you have to make your way down to Brisbane somehow. That's also why it is so meaningful, because I know the roads. I've driven down these roads before and in a lot of these towns there is family and friends all along the route.
TP: So it's kind of like old route back to Brisbane in reverse. A trip down memory lane almost.
DE: Yeah, heading home.
TP: So how are you going to go about it? Are you going by yourself or will you get some help along the way?
DE: It started out just being by myself, but then I scouted someone to be a support driver as well just for the safety aspect. But largely the idea around the raising of funds and increasing awareness for Beyond Blue (Dave's chosen charity) was how I can make a difference along the way. So hopefully I can get in touch with communities and cycling clubs along the way and get a few group rides so the locals can give me a hand. I'm hoping people will turn out and help me (laughs). Because it is going to be pretty lonely at times.
TP: Help break some of the wind for you (laughs). So it will be yourself, some of the locals from the towns you will ride through and just the support of a single vehicle. I've heard you have commandeered the Cobra9 Intebuild Racing Team van for this purpose?
DE: Which we have stolen (laughs).
TP: You're making it sound less safe all the time. More people have suffered from Carbon Monoxide poisoning in that vehicle then I care to remember Dave (laughs). Where will you be sleeping mate?
DE: That's the cool thing, because that is what we haven't planned. There are some places were we and the support driver will stay in like a motel or van park. We are just mutual friends, but still we have to celebrate and survive getting up to Cairns. But there are some places like Mackay and Airlee Beach were we have friends or family but apart from that, we will be looking at backpackers or something like that.
TP: So the idea of leaving an element of spontaneity is appealing?
DE: The whole point of it is - Gees, I just want to ride somewhere and take what comes along the way, but it is important to have an overall plan. A bit of spontaneity is important though.
TP: Do you have a fundraising goal?
DE: On the website I'm using- Go Fund Me, they ask the same question. I was a little in two minds because because what is the psychology behind it? Will I raise more money if I set a high goal or a low goal or no goal. So in the end, there is no goal. It's just to raise money and awareness for Beyond Blue essentially.
TP: Beyond Blue as the charity chosen isn't a random choice, can you tell us a little of the back story behind that?
DE: Yeah, so the whole reason I chose Beyond Blue was because my mum passed away just over two years ago from suicide. So it is all related to depression and mental health. And it means a lot to me yeah. I wanted to do the ride, so it was nice to do it for a good cause.
TP: This is obviously and area close to home and there has been a lot more community awareness around this subject of recent. This seems to be quite a personal thing for you.
DE: Yeah, yeah. Definitely. And I know with The Pedaler, there has been a lot of sadness related to the passing of JJ this year and I think it just adds to the importance of the whole thing.
TP: Do you think when you're out there, that you'll feel a weight on your shoulders or do you think it will push you along?
DE: A bit of both I guess. It will be very nostalgic, knowing the roads and stuff, but when Mum passed away, I was overseas at the time and when I came back I rode from Cairns to Townsville in one hit, and that gave me a taste of what I was planning for on this trip. When I was riding I just had so much time to think about everything. I will give me a bit of time to reflect on all of this I think.
TP: Obviously your mum was a big supporter of your cycling?
DE: Yeah, my biggest sponsor.
TP: So it will be nice to knock this one out for her as well won't it?
DE: Yeah yeah, for sure.
TP: On another tangent, do you think you'll get some tangible training benefit from this as well? I have to ask? (laughs)
DE: When I did the ride down to Townsville, I called my coach and told him about it and he said "Well, congratulations. That has absolutely no training benefit for you at all". (laughs).
TP: So nothing at all!
DE: Nah, well doing 2000 kilometres in 10 days will get me pretty skinny (laughs). That's just a bonus though.
TP: You've just come back from the Paralympics with a well deserved Bronze Medal, is there anything else after this you working towards?
DE: During this ride, I think I'll have a lot of time to think about what I want to do afterwards. Cycling is important for my mental health in any case. I'll have plenty of time to consider my intentions for next year over the 10 days.
TP: You've ridden in many teams over the years both here and overseas. Have you seen much evidence of the effects of mental health across the riders you have encountered in those years? In team mates or supporters?
DE: That's a tricky one because one of the major issues with mental health issues is that they are often well hidden. People who suffer with it, know how to hide it quite well, and that's a shame.
TP: We have seen some cool initiatives recently related to mental health including the Men of Steel ride where a whole bunch of guys rode 1000 kms to raise awareness.
DE: Yeah The Man Ride from Black Sheep. Can I say that? (laughs)
TP: Absolutely. A great initiative. Fantastic.
DE: Yeah I went and saw the mini documentary and it was very cool. They had 16 people on that ride which is important. Because mental health issues, they shouldn't be handled alone. That's why I'm hoping that in the towns I come through, people come out and get involved.
TP: Is there a particular part of this ride that you think will be the hardest part? In terms of the sufferance or the desolate nature of the roads.
DE: Yeah definitely. The stretch all the way up to Rocky is pretty good. The first day up to Noosa will be good with a bit of a group, and just leaving Brissie. I know those roads pretty well. I also know the roads in the second half from Townsville up to Cairns so that's fresh in my memory. The hardest part will be the stretch from Rocky to Mackay and I'm going to try and do that in one hit.
TP: Ohh that's painful.
DE: That stretch of road is just horrible even when you're driving it. I'll be dreading it till it's done, and I'll be relieved when it's over.
TP: And how similar will this experience be to those one of infamous 2011 QAS training camps with Mr Prete here?
DE: (laughs) It will be very reminiscent. When you ride and ride, it puts you in a different head space to where you have been before. You just get in the zone a bit and away you go. I'm looking forward to it I think. I won't have suffered on the bike this much in a while.
TP: Once this is over, will you get off the bike for a bit or keep going?
DE: Nah this will be a kick start for me I think and keep the momentum going for me. I don't know what's going to happen next with racing, but cycling will always remain in my life for my own mental health.
TP: Sounds good mate. We hope it goes well for you and we'll see you at the end.
DE: Yeah sweet.
TP: This is where we find out the Dictaphone hasn't recorded anything (laughs).
Most people who pay for the benefits of Private Health Insurance, wish to get the most out of our coverage. We pay for the privilege so why not make it count.
One of our niche differences at The Pedaler is the provision of Podiatry alongside our cycling retail passion. We have a collective 20 years of experience within the field. If you need help finding comfortable shoes, or understanding the basis for your aches and pains, we are there to help. Having HICAPS onsite means you can claim while in store. Neat and tidy.
Make a time to sit down with us and ask us the tricky questions.
It has been an unusual Queensland Road Team Series (QRTS) in 2016 with the event under a cloud until early in the year. Just when the spectre of a year without elite team's racing looked to be on the cards, a shorter format four round event heavily shaped towards crit racing was presented. Gone were the back to back road stages of previous years, replaced with Team Time Trials and multiple criteriums with heats and finals. It seemed on paper to be a year where the series has taken a small step backwards. On a personal level, I also missed visiting the country towns this year such as Kingaroy and Gympie where the locals seem more enthused about the event and the benefit to the local tourist trade that it brings.
Despite the shift the series has taken this year, the racing was still intense and consistently enjoyable. Our squad was our most age diverse ever with 24 years separating our youngest to oldest rider. The new faces in our team lifted the overall strength of the squad although the varied approach to training and racing still provides a nice touch of reality.
Our stand out rider for the entire series was Mitch Neumann who has been a model of consistency across the entire event. His Individual Time Trial win up Montville in round 4 was most definitely the highlight, with the overall round honours also a huge bonus. I could spend many paragraphs regaling the merits of his endeavours for us in 2016 but those who know Mitch, know this would make him uncomfortable. 7th overall for the series was a fine tribute though and one we would like to build on for 2017 (if he indeed can survive another year at Cobra9 Intebuild Racing).
The other members of the team have also put out credible and in many cases, career best efforts in 2016. The ageless Kurty seems to find another level each year alongside Adam who also has stepped it up despite the advancing years. Josh Prete who arrived in our team, and at The Pedaler in 2016 has been a great influence on all the lads and especially on our attitude towards our racing. Rather then concerning ourselves with sitting in and surviving till the pointy end of the race, the approach has shifted towards trying to win or get a result, even if that means losing.
A few member of the team staff need to be singled out for high praise. Brett from Megabake again has been a huge supporter and all round good guy. He adds so much to the atmosphere around the team at races, and his Cobra9 TV episodes (seen only by the closed group sorry) are as famous as his taste for the rum.
Adrian Duffy QC is another supporter who adds mirth and depth of personal experience to the whole team. I'd like to provide an element of insight into his musings however doing so may end his professional career. He loves the team, the boys and the Cobra9 mentality and we love having him at races. His chosen nightcap trends towards the reds.
Luke Stenner is another famous part of the Cobra9 Intebuild fabric who is essentially behind the entire race weekend operation. Notoriously detailed run sheets and time tables are his strength. The rum though, may be his weakness. That and white shirts. His role gets bigger every year and despite a crowded work/life schedule, he keeps getting it done. It has been a pleasure being 'beside' you all year mate.
The last sneaky member who always flies under the radar is Dugs Macarthur. I spell his name wrong more often then any other rider yet he keeps showing up. Dugs essentially runs the team for us away from races and makes all the tough decisions. He also races and has some of the best calf muscles known to South East Queensland. We are already working on the 2017 team and race calendar and the team simply wouldn't exist without him. I probably should pay him.
This year we also had a quality bunch of Sponsors. Intebuild and Cobra9 again provided essential funding support alongside a family of riders who follow the team week in and week out. This family has been running strong for over 10 years and the Elite Racing component is a babe in arms compared to the established originals. The Intebuild founding group has a vast amount of experience and business acumen that has been wonderful for the younger riders to experience. Hopefully the period of time the new members spend riding with our team will leave them better for the experience.
Attaquer again has backed us to the hilt with clothing. The quality of the kit is remarkable and the feel and ride comfort is unsurpassed. For a brand that earned their stripes with cutting designs and edgy motifs, the functionality and durability of the garments is impressive. We can't wait to unveil the design with Attaquer for next season.
POC again has provided safety gear which is visually appealing while still being at the cutting edge of design. We have now racked up 6 broken Octal MIPS for 2016 without a single concussion or neck injury. We also get to look bling in the varied eye wear offerings, time trial overshoes and assorted wet weather kit.
2016 marked our emergence with Colnago as well. Whilst organising a fleet of top end Nagos was a risk, the bikes are just superb. It is very rare that every rider on the team is enamoured with their rig. The C60s are immense machines, and the V1rs have proven to be wonderful race weapons. The diverse range of colours has snapped many necks at the brew shops of Brisbane. Hopefully we can maintain the rage with the Italian Stallions in 2017. Obviously, The Pedaler will do its bit providing the underlying Service Course for the Squad again in 2017.
4Shaw again has maintained our sock game in 2016. While the focus from Dion has moved a little into the world of the Barbershop at the moment, there is no questioning the quality and styling of his socks. He is also a Tassie legend through and through.
Megabake and Brett Ledger are more then sponsors but it would be remiss not to describe the virtues of their products. The Megabake bar range has been the staple race diet of every rider for the entire year and has proven again to the perfect race fuel. The quality, individually sourced ingredients paired with Brett's OCD regarding his recipes guarantees a certain quality. A new product to the line, the Megabake Museli will be one to watch in 2017.
Finally, Wurkstand. Almost everyone knows the melancholic footnote to our season has been the loss of the founder to this local company. Steve Small will always be in our corner, and every C9 kit produced going forward will honour the big man. We also lost team rider JJ to depression this year and these pair of tragedies has coloured the 2016 season for all involved.
Despite these equally horrific happenings, the members of Cobra9 Intebuild racing have soldiered on all year. No one has forgotten these team members. We talk and laugh regularly at the antics of both of these special guys when on bunch rides or at events away from home. Indeed it would seem that on occasion, they are both still with us and I hope that this remains the case well into the future. As long as their memory lives on, then they live on.
What's next? Well, a few extra kilograms and schooners of beer in the short term. 2017 promises a lot although with the underlying structure around elite racing in Australia still uncertain, it looks like another year where hedging your bets may prove important. Nationals in January will again be the kick start to the season and then on it goes. We'll keep you posted.
We are huge fans of dry needling to kick along a recalcitrant tissue response. We have added Cupping to our arsenal of conservative treatment options. This type of therapy has been around for many years but has gained traction again now it benefits are more widely known to western medicine. Lets run through Cupping for those not familiar.
What are the benefits?
Deactivation of myofascial trigger points
Breakdown of fibrosis and scar tissue
Improved range of motion
Effects are immediate
Improved joint mechanics and muscular recruitment when used in conjunction with movement prescription
Reduced pain
Reduced stress
Improved sleep
Improved relaxation
Conditions treated?
Plantar Fasciitis
Heel Pain
Shin Pain (Splints)
Patellofemoral Pain
Tendonopathy
Ankle Sprains
Lower Back Pain
Muscle Soreness
Muscle Tightness
Muscle Recovery
ITB pain
Achilles Tendonopathy
Fibrotic and scar tissue
How does it work?
The majority of soft tissue therapies operate through the application of a compression force to the myofascia, eg. massage, ART, foam rolling.
Alternatively, cupping uses the negative pressure created by the vacuum in the cups to place a decompression load to the tissues.
The negative pressure created by the removal of air from the cups lifts, stretches and separates the underlying tissue.
David is excited to provide even more comprehensive options for our Pedaler clients. Drop by and discuss Cupping or organise an initial session and get the mobility ball rolling.
It has been 12 months since we kicked off this new venture and it is amazing how much has changed in that time. The journey continues but I felt it may be interesting to provide some insight into where we have come from.
My background has always been specialised sports podiatry. This has been my bread and butter for the last 16 years. Over the last 9 years, cycling orientated podiatry has also become a focus. I love riding. I love bikes and I enjoy the culture around the industry.
My first foray into the cycling industry was through Cobra9 Cycling Orthotics. I started this company in Hobart in 2009 with my close friend Chris Angel who had reintroduced me to cycling in 2007. We started making specialised carbon insoles for cycling shoes and grew from there. We played to our strengths. We also enjoyed plenty of nights on the wines thinking big about our fledgling company.
In that same year, we sponsored our first race team - Cobra9 Racing. This was a bunch of early adaptors and hubs, including myself, who raced down the grades and got belted at events routinely. The first kit was fairly basic but the core and ethos was born.
As the racing team grew, so did our associations within the industry. Our earliest supporter Dion from 4Shaw has hooked us up with socks since 2011. I can still remember his email discussing a collaboration (rare in that time) with our socks. I ignored the email as I didn't have a clue who he was. A year later, 4Shaw was huge and meekly I finally replied to his email and we organised our first hook up.
With Cobra9 growing, the racing team became an important focus for marketing purposes. The team has grown from 5 riders to around 35 currently. The team's involvement has shifted from Elite B, to Masters A and now to the Elite A level. The team now competes regularly at NRS events and occasionally at UCI races. The same underlying ethos remains. Race hard and enjoy the experience because the journey is the destination. Every moment we race, travel and train is there to be enjoyed. It won't last forever and the time to embrace it is now. As we commence preparations for season 2017, Cobra9 Intebuild Racing has become one of the longest standing active cycling teams in Queensland.
The team's emergence and increased prominence has grown some of our most important connections within the industry. Long time supporters Megabake emerged out of this evolution and Wurkstand grew alongside the team's journeys. Industry heavyweights, Attaquer jumped into our corner in 2013 which has been enormous for our brand and business. I can't speak highly enough of the crew behind this particular company in terms of their professionalism and work ethic. In an industry full of hollow promises and whingers, these guys keep delivering.
The Pedaler was conceived to capitalise on these strong brand associations. However it would be another 12 months before the shop opened. In the foot hills of the iconic Park Rd 'Eiffel Tower' where the cycling scene kicked off in Brisbane, The Pedaler was born. The business model was supported by a sports focused Podiatry business in parallel with a strong core of quality cycling brands.
We set out to only carry brands that we believe in. POC safety gear fits this concept neatly as do the shoe offerings from Suplest, Fizik and Lake. The fabled Italian brand Colnago was our primary bike brand followed shortly after by Johnson Bikes from Ben Johnson in Noosa. Another example of a quality human in the cycling industry.
Our onsite lab has allowed us to build all types of orthotic solutions for our clients. It also helps us ensure the best fit for our clients and their cycling shoes. We have grown from one shoe brand to four and hope to create a proper 'wall of shoe' for our customers. It naturally plays to our strengths as qualified podiatrists.
None of this would be possible without our crew.
Our staff started with a very small core group. Podiatrist and now born again trackie, David Gruhl has been with us from the start. He has been a stellar example of continuous endeavour and purpose. His manual therapy skills have been incredibly important to our practice and his relationships with trainers and industry professionals continues to grow.
Phil Cavdarski has manned the front desk regularly since opening and always presents with purpose. He also brings humour and coffee.
The most recent arrival to our team in March of this year was Josh Prete. He is a huge addition for us as we have transitioned into comprehensive bike servicing and more complex builds. His customer relations are impeccable and he has grown into an integral part of The Pedaler providing assistance in developing brands and generating new market directions.
We also need to laud the assistance of some other 'staff'. Hadleigh has cleaned up our books enormously and allowed us more time to focus on the business and less time spent trying to untangle my BAS musings which look a lot like a scene from 'A Beautiful Mind'. Dugald runs the racing team with an efficiency that could only come from working at Australia Post for decades. Adam my brother is a constant with the race team and co owner at Cobra9 Cycling Orthotics. Daniel of Cycling Enquirer fame has also helped us look better then we really are on a regular basis driving much of our social media.
Abbie and myself continue to learn important lessons daily. The first 6 months were pretty intense. Up front costs associated with starting the business from scratch were epic and the ongoing expenses were uncomfortable. As our community and the business has grown, the pressure has eased and the head space this allows has fuelled more creativity. We like enjoying our days at work and subscribe to concept that our staff are our most valuable asset. We toast mars bars, take suicidal photos on Douglas St, create album covers and enjoy the experience. In this way, the ethos of The Pedaler is similar to the race team's. Enjoy the journey now. Our other motto is just as important. Don't spend every moment of every day worrying about the next. If you have a quiet period, relax and use it.
In our first year we have also had our fair share of set backs. We lost our mate and most loyal fan JJ to depression. He was an enormous help for us over the first few months of our journey. He was also our biggest supporter and it was a huge shock to lose him in such painful circumstances. We hope to create an event in the coming months as a fitting memorial to our mate and one that typifies what this colourful character meant to the Brisbane cycling scene.
We also lost another of our best friends Steve Small from Wurkstand. He was the victim of a hit and run on his way home from work in Noosa. It is impossible to put into words how much he helped us create The Pedaler and also, how much he meant to our race team. His untimely death is still painful to digest. Fittingly at our 1st Birthday, we will unveil our Tribute kit to Steve. All profits from this venture will go to his family to help reconcile a tiny portion of their loss.
There are more ideas and business ventures we are hoping to launch in the coming months. We remain loyal to our foundation brands and will grow from this base. We also remain focused on providing comprehensive best practice Podiatry care and a top shelf customer experience. Each interaction is a relationship, not a transaction.
Thank you all for your support. Come along on Saturday to our Sausage Festival and enjoy the snags (maybe even a few vegan versions by popular demand). Tunes, drinks, banter and epic snaps. It's The Pedaler way.
Nathan
