threads

Hunter Bros Pop Up @ The Pedaler

Over the last few years we noticed this bespoke brand emerging out of Melbourne with the cool stylised art emblazoned on Italian kits.  The company consists of brothers Hal and Ray, and their father James.  Each member of the family brings a different strength to the brand.  See more of their back story here.

All the designs look and feel like the alleyways and boards of Melbourne's Cycling Landscape. The vivid colours and powerful designs are both visually striking and instantly iconic.  In a rare departure from the common design process in cycling apparel, every design and detail is hand drawn.  The core art based around tattoo motifs look clean but become mesmerising when compiled into an overall design.

With The Pedaler's permanent and ongoing influence from Attaquer emanating out of Sydney, Hunter Bros, provides instead a tasty insight into the Melbourne cycling culture for the kit hungry Brisbane masses.  

 

We will have a strong and diverse range including the recently released Daggers Ltd Ed Kit.  We will have no holds, no Laybys and no discounts on this range.  10 days only for a start.  Drop in, give us your feedback and taste the happy, Michael. Taste the happy.

Latest Collaboration between Attaquer and The Athletic // 'Bande de Filles'

Bande de Filles

In a time of routine collaborations between brands across the cycling, it's refreshing to see a unique female orientated concept emerge under the steam of Attaquer and The Athletic. Bande de Filles, which translates to 'girl gang' or 'girl band', is the brain child of Julie Krasniak and the lads from Attaquer.  The designs developed in conjunction with designer Rachel Peck finesse the thin line between sportswoman, role model and brand ambassador.  See the full article from The Athletic here or the down low from Attaquer here.

The outsome is a range of products that look very cool and are a perfect fit for all the brands involved.  The female only kit looks subtle but striking.  The colour palate also blends nicely across the range of products.  In an industry saturated with countless male orientated kits, this collaboration marks a subtle deviation towards the female aesthetic.  It does this without falling victim to the pure woman's specific approach that ostracises the many with cliched patterns and colour palates.  With so many guys asking if this kit will be released in a male cut, you could argue the tables have been neatly turned.

In an industry saturated with countless male orientated kits, this collaboration marks a subtle deviation towards the female aesthetic.

 

As an official stockist of both Attaquer and The Athletic, The Pedaler will be carrying a selection from the range including bidons, socks and women's specific kit.  The socks and bidons landed today and look the business.  As soon as the kit arrives in store, we'll let you know.  Drop by and have a browse.

Nathan White

 

Attaquer Core Launch 2016 - More Photos Emerge - Stock Guarantee

More photos of the new Core range have been released and they look tasty.  We have ordered a shed load of gear, but if we've sold out of your size or style on Friday or Saturday, we'll make it up to you by hooking you up with a free pair of Cobra9 Socks when your kit arrives in store to make it right.  It's The Pedaler's way of paying it forward.  Get stuck in and enjoy.  

Bunch ride departs 6am Friday.  Easy hour guaranteed.  Brews from Odyssey Project.

Brush Stroke Core 

Race Day Black

Core Chilli

New Attaquer Lands Soon - All New core range on the way.

We are only a few weeks away from the new range of Attaquer hitting the shelves.  We have been very lucky to preview the range in Sydney and it's quite special.  A few neat little technical improvements paired with some epic new designs.

 

We will be running a release party for the new gear including an open invite to a pre launch ATQ / The Pedaler Bunchie (as it will be a morning reveal).  Keep an eye of Instagram and Facebook for more details.  

 

The Pedaler, where more Attaquer is never quite enough.