bidons

Latest Collaboration between Attaquer and The Athletic // 'Bande de Filles'

Bande de Filles

In a time of routine collaborations between brands across the cycling, it's refreshing to see a unique female orientated concept emerge under the steam of Attaquer and The Athletic. Bande de Filles, which translates to 'girl gang' or 'girl band', is the brain child of Julie Krasniak and the lads from Attaquer.  The designs developed in conjunction with designer Rachel Peck finesse the thin line between sportswoman, role model and brand ambassador.  See the full article from The Athletic here or the down low from Attaquer here.

The outsome is a range of products that look very cool and are a perfect fit for all the brands involved.  The female only kit looks subtle but striking.  The colour palate also blends nicely across the range of products.  In an industry saturated with countless male orientated kits, this collaboration marks a subtle deviation towards the female aesthetic.  It does this without falling victim to the pure woman's specific approach that ostracises the many with cliched patterns and colour palates.  With so many guys asking if this kit will be released in a male cut, you could argue the tables have been neatly turned.

In an industry saturated with countless male orientated kits, this collaboration marks a subtle deviation towards the female aesthetic.

 

As an official stockist of both Attaquer and The Athletic, The Pedaler will be carrying a selection from the range including bidons, socks and women's specific kit.  The socks and bidons landed today and look the business.  As soon as the kit arrives in store, we'll let you know.  Drop by and have a browse.

Nathan White